Setting benchmarks in FMCG excellence since 1983.
With over 40 years of expertise, we deliver high-quality branded FMCG products across 18 countries, supported by a network of 3000+ dealers.
Our Vision
To set the benchmark in FMCG for seamless, transparent, and technology-enhanced service, ensuring clients enjoy an effortless journey from order to delivery.
Our Mission
Our mission is to revolutionize the FMCG experience by delivering authentic, original products through a transparent, technology-driven process that prioritizes client convenience and trust.
Naresh Chand Gupta
(Chairman)
Shashank Gupta
(Managing Director)
Our Journey
From humble beginnings to a global FMCG export partner, the journey of S S Enterprises reflects over four decades of trust, scale, and continuous evolution in the FMCG trade.
1983
The Beginning
S S Enterprises was founded by Mr. Naresh Chand Gupta (Chairman) in the capital of India.
The business started modestly by selling FMCG products piece by piece, building relationships with retailers and local traders.
Mid-1980s
Growing from Pieces to Cartons
As trust and demand increased, the business evolved from piece sales to carton-level wholesale trading, serving a wider network of retailers and market distributors.
1987
Major Milestone – Distributor of Unilever
S S Enterprises became a major distributor for Unilever in Delhi, one of India’s largest FMCG markets. This transition marked the move to large-scale distribution, supplying goods in truck and vehicle loads to wholesalers and dealers.
1990s – 2000s
Strengthening the Distribution Network
The company continued expanding its FMCG portfolio and dealer network, adding more leading brands and strengthening its position as a large wholesale and distribution partner in the market.
2011
Entry of the Next Generation
After completing his MBA, Shashank Gupta joined the business, bringing new ideas and expansion strategies.
Under his leadership, the company expanded its brand portfolio by adding global FMCG companies such as:
- Johnson & Johnson
- Garnier
- Reckitt Benckiser
This phase introduced more structured systems, larger sourcing capabilities, and modern trade practices.
2016
Entry into Global FMCG Exports
Building on decades of domestic distribution expertise, S S Enterprises entered the international export market.
The company began serving global importers and also started managing export accounts for Unilever, expanding the business footprint beyond India.
Today Legacy Meets Global Trade
Today, S S Enterprises combines 40+ years of FMCG distribution legacy with modern export systems, serving international buyers across 18 countries.
With a strong domestic network of 3000+ dealers and growing global partnerships, the company continues to focus on structured sourcing, transparency, and long-term trade relationships.
We specialize in a diverse portfolio of over 900 products, ensuring we meet the unique needs of our clients. Whether it’s branded food items like chocolates and chips or non-food essentials such as oral care and grooming products, we cater to a wide range of industries, always with a focus on quality, transparency, and client satisfaction.
Key Stats:
- 3000+ dealers in India
- 38 international clients
- Our global network spans 18 countries, including the USA, China, UAE, and Australia.
Our Global Reach
Australia, New Zealand, Mauritius, Madagascar, South Africa, Nigeria, Uganda, Armenia, Saudi Arabia, UAE, Jordan, Israel, Poland, UK, USA, Costa Rica